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TM X WSL LIFE ON TOUR CHALLENGE RECAP

HIGHLIGHTS   LIFE ON TOUR  

What’s your perfect Sunday look like? If you’re anything like us, it probably involves a little surfing in the morning, maybe a couple of drinks and some beach hangs before heading to the golf course with some friends.

Well, on September 19th, we took our perfect Sunday to the extreme, introducing our first-ever Life on Tour Challenge in partnership with the World Surf League. The first mash-up tournament of its kind, we invited 12 professional surfers and 12 celebrities to battle it out in a competitive surf and golf challenge—that was mostly for fun and definitely for bragging rights. 

Thanks to the event, we were also able to contribute $100k to the Surfrider Foundation and awarded the winning team an additional $20k to donate to the charity of their choice.

If you didn’t make it out for the inaugural Life on Tour Challenge, you can tune in to ESPN2 after the U.S. Open of Surfing on October 17th at 11 p.m. ET for the television debut. But in the meantime, we’ll do our best to fill you in on all the action.


The event was divided into two parts: surfing at the Huntington Beach Pier and golfing later in the afternoon at The Huntington Golf Club. We know what you’re thinking: How do you hold a competition that spans both golf and surf?

We grouped our contestants into six teams comprised of two surfers and two celebrities each. The surfers were left to rack up points during the surf competition while the rest of their team offered moral support from the beach. Later in the day at The Huntington Golf Club, the entire team joined forces to try and bring home a win during the golf portion of the competition.

Hosted by surfer Josh Kerr, surfing participants included his daughter Sierra Kerr, Kelly Slater, Kanoa Igarashi, Mick Fanning, Strider Wasilewski, Griffin Colapinto, Anastasia Ashley, Courtney Conlogue, Donavon Frankenreiter, Pat O’Connell, Travis Logie, and Benji Weatherley. Celebrities that joined the ranks were Rob Riggle, Ryan Sheckler, James Blake, Mauricio Umansky, Shep Rose, Alexandra O’Laughlin, Luke Rockhold, Trent Edwards, Matt Sanders, Steel Lafferty, Cory Wilson, Jax Taylor, and Instagram golf personality Manolo Vega…with a special appearance from Lucy, Luke Rockhold’s dog. Lucy earned honorary contestant status by running into the waves during the surf competition and running the entire golf course.


“The event is literally us doing a typical day when I go and hangout with the boys, but we invited some of the best surfers in the world and some great celebrities and names to enjoy a typical day we’d normally go and do anyway,” our host Josh Kerr, a former Air Show World champion, told news outlets. “This is literally our normal day, but a bit more of an enhanced experience with everyone being part of it.”

We closed the event with a little afterparty, complete with a performance from the infamous Donavon Frankenreiter, who coincidentally was the captain of our winning team.

“Honestly, it was the best day of my life,” Shep Rose, star of Southern Charm told us.


And while the event was the perfect way to banish the Sunday Scaries, it was also a great opportunity for us to launch our new Eco Collection.

Crafted from more sustainable materials, our Eco Collection features fabric blends that use at least 98% organic cotton and at least 62% recycled polyester created from plastic bottles. The Eco Collection delivers the same uncompromising quality, prints, and patterns you’ve come to expect from your favorite TravisMathew styles. 

As a California brand, the health of our oceans has always been important to us. From September 20th through December 15th, 2021, we’re donating 100% of profits from our Eco Collection online and retail sales (with a minimum donation of $100,000) to the Surfrider Foundation.

CONTEST RESULT DETAILS:

Overall Winning Team:
TEAM FRANKENREITER
Alexandra O’Laughlin
Shep Rose
Donavon Frankenreiter
Courtney Conlogue

Surf Winning Team:
TEAM FRANKENREITER
Alexandra O’Laughlin
Shep Rose
Donavon Frankenreiter
Courtney Conlogue

Golf Winning Team:
TEAM IGARASHI
Trent Edwards
Jax Taylor
Anastasia Ashley
Kanoa Igarashi

TEAM SLATER
Rob Riggle
Matt Sanders
Kelly Slater
Sierra Kerr

TEAM FANNING
Steel Lafferty
Corey Wilson
Mick Fanning
Strider Wasilewski

TEAM SHECKLER
Ryan Sheckler
Luke Rockhold
Pat O’Connell
Travis Logie

TEAM BLAKE
James Blake
Mauricio Umansky
Josh Kerr
Benji Weatherley